BOSTON, M.A., JULY 1, 2004 -- BzzAgent, a Boston-based word-of-mouth marketing and research firm, has agreed to offer its services free of charge to the March of Dimes, as part of their Good Bzz Partnership. The Good Bzz Partnership annually provides three non-profits or open-source projects with the capability to engage the BzzAgent evangelist community in a 12-week word-of-mouth campaign, at no charge.
The 12-week campaign will include a total of 3,000 BzzAgents selected from the company's more than 50,000 U.S. – based brand evangelists. BzzAgent will develop and provide all program participants with an official Word-of-Mouth training manual as well as individualized one-to-one feedback about their Word-of-Mouth activities. At the close of the program, the March of Dimes will receive a comprehensive report detailing the insights, learnings, and trends gathered from analysis of the data and feedback collected during the program.
“We're truly excited about launching our first Good Bzz Partnership program with the March of Dimes,” said Dave Balter, BzzAgent's Founder and President. “Their focus on promoting the health of babies and preventing prematurity by funding research and raising awareness is truly a cause that needs to be recognized.”
The March of Dimes, while developing its campaign to fight prematurity, discovered that families affected by premature birth found help and support from other parents who had the same experience. “We plan to reach mothers of premature children with this BzzCampaign, because we know they want to share information to help others,” said Marc Sirkin, director of corporate relations and e-business marketing for the organization. “BzzAgents will be able to take part in any number of activities to help spread the word about premature birth – such as signing a petition, donating money, and passing on information to others about how to have a healthy baby.” Sirkin has taken part in over ten BzzAgent campaigns in the last year. “As a BzzAgent, I've experienced the passion and power of what this company is doing. We're thrilled to partner with them to harness the power of word-of-mouth to save babies together.”
The March of Dimes BzzCampaign will launch in early September, 2004. A follow-on Good Bzz Partnership Campaign will launch in Q4 this year.
About BzzAgent, LLC
BzzAgent, LLC is a Word-of-Mouth marketing and research firm located in Boston, MA whose network of volunteer brand evangelists shares their honest opinions about products and services with other consumers. Their proprietary process and system, the BzzEngineTM, allows them to provide diligent, systematized and measurable Word of Mouth marketing campaigns. Clients include Penguin Putnam Publishing, Monster.com, Ralph Lauren, Lee Jeans, Kellogg's, Broadcom and Anheuser-Busch.
BzzAgent is still accepting submissions for its second Good Bzz Partnership program, which will launch at the end of this year. Organizations wishing to be considered may submit an application through a form on BzzAgent's website at http://www.bzzagent.com/nonprofit/index.jsp.
To submit your nonprofit or for additional information:
http://www.bzzagent.com/nonprofit/index.jsp
PH: 617-451-2280
About the March of Dimes
The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a five-year campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Spanish Web site at www.nacersano.org or its English website at www.marchofdimes.com.
Contact Information:
Dave Balter
Founder & President
BzzAgent, LLC
617-451-2280
http://www.bzzagent.com/nonprofit/index.jsp
Marc Sirkin
Director of Corp. Relations and e-Business Marketing
March of Dimes
1275 Mamaroneck Avenue
White Plains, NY 10605
914-997-4286
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