Don’t U Dare

Don’t U Dare is a short video about a young woman’s unique journey through self-discovery and positive behavior change. The goal is to heighten awareness about physical fitness, good nutrition, and multivitamin use among women between the ages of 18-24.

 

“It’s all about the little changes that have the lasting impact.”

Our main character, Bella, is nominated to appear on a reality TV show by her roommate. The show’s host, Danielle, spots our healthy makeover nominee as she sits at her favorite coffee place, gulping down a huge caramel coffee topped with whipped cream. Then Danielle and the March of Dimes crew strike!

 

“Ultimately, it’s up to you to decide and take control.”

 

Danielle explains to Bella that she’s been busted for practicing some particularly unhealthy habits. Enough is enough and it’s time for a change! Danielle analyzes everything—from Bella’s schedule to her refrigerator— and gives suggestions for getting it together. Not ever realizing that she was making so many mindless decisions in the first place, Bella reluctantly agrees to give it a shot. The journey begins…

“You’re worth it!”