New March of Dimes Debit Card Gives Shoppers Opportunity to Help Babies

WHITE PLAINS, N.Y., MAY 1, 2008 – The March of Dimes, in collaboration with ACE Cash Express, Inc., is excited to announce the new March of Dimes® Visa® Prepaid Card.  Consumers can use this reloadable debit card to pay for purchases at any retailer, while supporting the March of Dimes.

The funds raised by this program will underwrite March of Dimes education programs that serve Hispanic women and their families.  The March of Dimes Visa Prepaid Cards are a useful option for millions of Americans who do not have traditional bank accounts or limited access to credit. With each purchase, ACE will donate .05 percent of the purchase amount to the March of Dimes, giving consumers the opportunity to manage their day-to-day money matters as well as contribute to a very worthy cause.  

“We’re delighted that ACE Cash Express is helping us to provide vital health information in Spanish,” said Lilliam Acosta-Sanchez, National Director of Hispanic Initiatives for the March of Dimes. 

Consumers can purchase the card for $9.95 at participating ACE Cash Express locations nationwide.  To find the location nearest you, visit www.acecashexpress.com. 

In addition, ACE Cash Express is supporting March for Babies ^SM , formerly known as WalkAmerica®, with a customer donation program.  March for Babies is the March of Dimes largest fundraising event that benefits all babies – those born healthy as well as those who need help to survive and thrive. 

The March of Dimes is the leading nonprofit organization for pregnancy and baby health.  With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies.  For the latest resources and information, visit marchofdimes.com or nacersano.org.