TITLE: Manager, E-Marketing
REPORTS TO: Director, Marketing Strategy
LOCATION: White Plains, NY
REASON FOR OPENING: New Position
POSITION PURPOSE:
Expand the overall web presence of the March of Dimes and its properties. Identify strategic relationships with other sites in order to drive traffic, extend mission reach, and create revenue opportunities. In addition, explore new technologies and innovative ideas for harnessing existing social network marketing opportunities. Jobs includes social network marketing, search engine optimization, blogger outreach and banner ad placement.
POSITION RESPONSIBILITIES:
- Drive and increase traffic to our family of web sites. Create opportunities to cultivate and recruit volunteers through social networking sites. Oversee our presence on media sites such as YouTube and Flickr.
- Develop growth plan of visitors to family of sites that can be measured in web analytics and Gallup poll
- Analyze web data to assess ROI, conduct “conversation audits”.
- Create and expand upon E-PR efforts, place banner ads, etc. Work closely with e-mail marketing group to focus efforts.
- Oversee Search Engine Optimization. Responsible for Google Grant (keywords).
- Create relationships that allow us to find donors on external sites, find ways to reach core demographic online and create strategies for appealing to new demographics. Develop strategies and tools to help other areas of the foundation as they approach potential partners.
- Create e-marketing plans for new campaigns, including re-branding of March of Dimes and March for Babies.
QUALIFICATIONS REQUIRED:
- Bachelor’s Degree and minimum of 3 years related experience.
- Proficient MS Office Skills.
- Internet Expert.
- Understanding of analytic tools such as web trends.
- Must be a self-starter.
- Expertise in E-Marketing/Public Relations strategies and implementation via the web.
- Experience with Search Engine Optimization.
- Previous experience creating online marketing plans.
- Excellent verbal and written communications skills; ability to build effective working relationships at all levels.
- Ability to write and meet project plans and deadlines.
If you think you may be qualified and interested in this position, or know of someone who may be qualified, please send resume to:
Ms. A. Ottomanelli, Sr. HR Generalist
March of Dimes National Office
1275 Mamaroneck Avenue
White Plains, NY 10605
Fax: (914) 997-4479
E-mail: recruiter@marchofdimes.com
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