| Atlanta, GA – Cold Stone Creamery locations in Atlanta have partnered with March of Dimes WalkAmerica to help premature babies in Georgia get a healthy start. With 1 in 8 babies born prematurely and premature birth being leading cause of death in an infant’s first month of life, Cold Stone Creamery and the March of Dimes are fighting to give every child the chance to blow out their first birthday candle. We know that mothers-to-be enjoy Cold Stone Creamery and it is our goal that each child will have the same opportunity to indulge.
Local Cold Stone Creamery locations are assisting March of Dimes WalkAmerica reach their goal by giving individuals and corporate teams the opportunity to use the “ultimate ice cream experience” as a fundraising incentive. In addition, participating Cold Stone Creamery locations will host March of Dimes Awareness Days held on March 8th from 4-8pm and April 8th from 1-8pm to recognize that 1 in 8 babies are born prematurely. Stop by your local Cold Stone Creamery and mention March of Dimes during the Awareness event in-store and 25% of your purchase will benefit their cause.
Many stores will host March of Dimes “Ambassadors families” as celebrity scoopers. Ambassadors are a living symbol of the mission to improve the health of premature babies. Also, after enjoying a delicious Cold Stone Creamery creation, purchase a raffle to win a 2006 convertible Volkswagen Beetle at select locations.
For more information about the event and fundraising opportunities, contact your local Cold Stone Creamery.
About Cold Stone Creamery
Cold Stone Creamery delivers The Ultimate Ice Cream Experience, which is carried through by a community of franchisees passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. With more than 1,200 stores from coast to coast, Cold Stone Creamery currently operates in 47 states including Alaska, Hawaii, the Caribbean and Guam. Cold Stone Creamery is an independently owned franchise system, headquartered in Scottsdale, Ariz. For more information about Cold Stone Creamery, visit the company’s Web site at www.coldstonecreamery.com.
About March of Dimes WalkAmerica
The country’s oldest walking event, and the March of Dimes largest fund-raiser, WalkAmerica supports research and programs that help fight threats to the health of the nearly 500,000 babies in the U.S. who are born too soon every year. Since its beginning 36 years ago, WalkAmerica has raised more than $1 billion to help give babies a fighting chance and takes place on the last weekend in April in nearly 1,500 locations across the nation. For more information about participating in WalkAmerica contact the March of Dimes Georgia Chapter at 404-350-9800 or visit http://www.walkamerica.org/.
The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Web site at http://www.marchofdimes.com/ or its Spanish language Web site at http://www.nacersano.org/. |
