Guide Provides Moms with Relevant Information, Education and Advertising; Northside Hospital is Presenting Sponsor

ATLANTA, GA, APRIL 21, 2008 – Faced with countless resources on pregnancy and baby health, moms – initially overjoyed – can be left feeling overwhelmed.  Now the March of Dimes and Atlanta magazine are making it easier than ever for moms to get the information they need. In celebration of Mother’s Day, Mommy & Me will launch in the May 2008 issue of Atlanta magazine featuring an initial eight-page guide with a subsequent monthly column with topics ranging from pre-pregnancy and prenatal health to needs for both mom and baby once the baby has arrived.

“Moms today want reliable information about pregnancy and baby health,” said Gannon Gingrey Manning, Chair of the March of Dimes Georgia Chapter Board of Directors. “We hope moms will come to the March of Dimes first for their pregnancy and baby health needs. We are a champion for babies and Mom’s knowledgeable and reliable resource throughout her childbearing years — preconception, pregnancy and after she’s had her baby.”

Mommy & Me will help pregnant women and new mothers make sense of the latest medical and scientific research.  Some examples of articles in the first issue of Mommy & Me are: Ten Steps to Getting Healthy Before Getting Pregnant, Testing Your Newborn, Packing for Two (for the hospital), Choosing a Prenatal Provider and more. Future monthly columns will feature Mommy After 35, Financial Planning for Baby, Getting Ready for Baby to Come Home, What to Know About Breastfeeding and more.

“Atlanta magazine is proud to partner with the March of Dimes and Northside Hospital in providing vital information for new mothers and mothers-to-be,” says Atlanta magazine Publisher Sean McGinnis. “This is a wonderful continuation of our work with medical nonprofits and area hospitals in educating the community about a wide range of health-related issues.”

Presenting sponsor of Mommy & Me is Northside Hospital, Atlanta’s leading hospital for maternity and newborn services.

“We are delighted to be partnering with March of Dimes and Atlanta magazine in providing relevant and useful information for parents or soon-to-be parents. Providing reliable information and education to help the community make more informed health care decisions is a key part of Northside’s Mission,” says Russ Davis, Northside Hospital Director of Marketing and Public Relations.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com/georgia or nacersano.org.

Since 1961, Atlanta magazine has served as the authority on Atlanta, providing its 135,000 monthly readers with a mix of long-form nonfiction, lively lifestyle coverage, in-depth service journalism, and literary essays, columns, and profiles. Staff and contributing writers have included such diverse voices as Pat Conroy, Anne Rivers Siddons, Tom Junod, Terry Kay, Pearl Cleage, and Roy Blount Jr.

For more information, contact:
Brittney Gove, Director of Communications & Marketing- March of Dimes East Region
678-564-5211, bgove@marchofdimes.com, marchofdimes.com/georgia

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