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Overland Park, Kan. – More than 6,500 participated in the first-ever March for Babies and 38th annual March of Dimes walking event Sunday at the Kansas City Power & Light District. Highlights included one- and three-mile routes through downtown, live entertainment and a Baby Boulevard. The 2008 March for Babies campaign in Kansas City is expected to raise more than $1 million.
March for Babies, formerly known as WalkAmerica, is the March of Dimes premier fundraising event that benefits all babies—those born healthy as well as those who need help to survive and thrive. Funds raised by March for Babies in Kansas City support local research grants focused on issues related to premature birth and community programs such as NICU (Neonatal Intensive Care Unit) Family Support at Saint Luke’s Hospital.
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies. For the latest resources and information, visit marchofdimes.com or nascersano.org.
In 2008, national March for Babies sponsors are CIGNA, Continental Airlines, Famous Footwear, Farmers, FedEx, Grain Foods Foundation, Liberty Tax Services, nesting.com, and Kmart, the March of Dimes number one corporate partner which has raised more than $63 million for babies. Additional national sponsorship is provided by Discovery Health, Mead Johnson Nutritionals, Outdoor Services and Ther-Rx.
In Kansas City, the March for Babies is sponsored locally by Sprint, Farmers Insurance, Citi, Overland Park Regional Medical Center, Lockton and Black & Veatch. Local media sponsors are Time Warner Cable, The Kansas City Star, Hot 103 Jamz, Gospel 1590 KPRT, 94.9 KCMO, 95.7 The Vibe and Magic 107.3.
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