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    Baby & Me Tobacco Free RFP

    Model Smoking Cessation Program

    The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of premature birth.

    The March of Dimes Louisiana Chapter is seeking eligible and qualified nonprofit organizations to implement a model smoking cessation program for pregnant women entitled, Baby & Me - Tobacco Free.” The “Baby & Me – Tobacco Free” model is an evidenced-based, incentive-based program utilizing the 5As counseling approach to assist pregnant women in quitting smoking and to help them stay tobacco-free after the birth of their baby. Women who quit smoking are less likely to have premature and low-birth weight babies and this change in behavior also reduces the damaging effect of secondhand smoke on their children. The program’s design has proven to be highly effective in decreasing the number of women who smoke during and after pregnancy.

    Baby & Me – Tobacco Free uses a unique approach, combining cessation support specific to pregnant women, offering practical incentives, targeting low-income women (the largest group of smokers during pregnancy), and monitoring success.

    All questions regarding the March of Dimes Smoking Cessation Request for Proposals should be directed to Makesha Judson, State Director of Program Services at (225) 249-5080 or via email at MJudson@marchofdimes.com.

    Request for Proposals Application:

    All Applications must be received by 12:00pm on Friday, August 23, 2013.

     Late Applications will not be accepted.

    Proposals should be sent to:


    Makesha Judson, MPA

    State Director of Program Services

    March of Dimes Louisiana Chapter

    11960 Bricksome Avenue

    Baton Rouge, LA 70816



    This grant opportunity is being funded partially through a Prematurity Prevention Sponsorship from LaCare Louisiana, a Medicaid managed care plan and part of the AmeriHealth Family of Companies.






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