Macy’s helps charity raise funds and awareness for an important cause while offering customers a simple way to make a difference and enjoy great savings in an annual charity shopping event

          WHITE PLAINS, N.Y., August 20, 2012 – Macy’s and March of Dimes invite customers to participate in the seventh annual “Shop For A Cause” charity shopping event at Macy’s stores nationwide on Saturday, August 25, 2012. “Shop For A Cause” is Macy’s unique one-day-only shopping event that was created to support local charities’ fundraising efforts, which has helped raise more than $42 million for charitable organizations across the country since 2006.

           Martine Reardon, Macy’s chief marketing officer notes that, “Giving back is a cornerstone of Macy’s culture, and through our annual ‘Shop For A Cause’ program, our customers have helped Macy’s give more than $42 million for local and national charities. Our customers’ ongoing support is an inspiration and we are proud to offer them an effective yet simple simple way to make a positive difference in their communities while enjoying great savings at Macy’s.”

          On Saturday, August 25th, customers making a purchase with a “Shop For A Cause” savings pass will receive 25% off regular, sale and clearance merchandise, as well as 10% off watches, furniture, mattresses and area rugs, plus are eligible to win a $500 gift card. Shopping passes sold at Macy’s stores and macys.com are $5 each, and will benefit March of Dimes. The organization will receive 100% of every ticket sold at Macy’s stores and on macys.com. Shopping passes are only sold on macys.com on August 25, but customers may purchase shopping passes in advance at all Macy’s locations starting August 15. By purchasing a shopping pass in store, customers can support March of Dimes while enjoying a day of spectacular discounts, entertainment, special events. (See shopping pass for discount exclusions and restrictions. No purchase necessary to participate in sweepstakes. Official sweepstakes rules including alternate means of entry are available at any Macy’s location.)

          “To have the support and commitment of a leading retailer like Macy’s is invaluable to our mission and our volunteers,” said Chad Royal-Pascoe, vice president, national strategic alliances and cause marketing. Last year alone, Macy’s raised $3.2 million on behalf of mothers and babies. ‘Shop for a Cause’ demonstrates Macy’s corporate responsibility and support for the families across the country. ”

          “This sale is a great way for families to shop for their fall necessities,” said Shalini Wittstruck, mother of the March of Dimes 2012 national ambassador, six-year-old Kieran Wittstruck. “Kieran grows so fast and always needs new clothes. Macy’s Shop For A Cause is a great way to get him what he needs, while supporting the March of Dimes work to prevent preterm birth.”

          For more information about Macy’s “Shop For A Cause” event, visit macys.com/SFAC.

About Macy’s
          Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About March of Dimes
          The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.