Todd Dezen, (914) 997-4608; tdezen@marchofdimes.com
Elizabeth Lynch, (914) 997-4286; elynch@marchofdimes.com

Save 25 Percent on Most Purchases and Help the March of Dimes Improve Baby Health

WHITE PLAINS, N.Y., AUGUST 19, 2011 -- Macy’s shoppers can save 25 percent on most of their back-to-school purchases and help a worthy cause at the same time.

The March of Dimes is the exclusive national beneficiary of Macy’s annual Shop for a Cause program this year. Shop for a Cause will be held August 27th, just in time for back-to-school shopping. This unique program provides customers two good reasons to shop at all Macy’s stores across the country – to save money and babies.

For $5, customers can purchase a savings pass that offers 25 percent off most regular, sale and clearance purchases at the store or online all day on August 27. (Some exclusions apply.) Macy’s will donate 100 percent of the $5 cost of the savings pass to the March of Dimes to help give more babies a healthy start in life.

“This sale provides great savings to families like ours who are always looking for a smart way to spend,” said Nikki Fleming, mother of the March of Dimes 2011 national ambassador, Lauren Fleming. “Moms and dads are going to be shopping for school clothes and other necessities around this time and these savings passes show Macy’s corporate responsibility to the community and their support for families.”

The $5 savings passes can be purchased online directly from the March of Dimes at marchofdimes.com/shopforacause beginning today. Also beginning today, customers can purchase the pass at any Macy’s store or online at Macys.com.

This is the 6th annual Macy’s Shop for a Cause charity shopping event that has raised more than $38 million for charities across the country since 2006. However, this is the first year that the March of Dimes is the sole national beneficiary of the program.

“Macy’s is committed to giving back to our communities. We are proud to offer our customers an easy way to support the March of Dimes while enjoying great savings at Macy’s through our annual Shop for a Cause program,” said Martine Reardon, Macy’s executive vice president of marketing.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org.

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