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MACY’S Shop For A Cause Raises 2.95 Million Dollars to Benefit Moms and Babies

White Plains, New York — Wednesday, August 28, 2013

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Macy’s eighth annual “Shop For A Cause” one-day shopping event held on Saturday, August 24, 2013 has raised more than $2.95 million to help the March of Dimes give more babies in our nation a healthy start in life, it was announced today.

Over the past three years, Macy’s “Shop For A Cause” has supported the March of Dimes work to prevent serious infant health problems such as birth defects, infant mortality and premature birth. In total, Macy’s customers have donated more than $9 million through “Shop For A Cause” to help moms have full-term, healthy babies.

“We are extremely proud of our long-lasting partnership with Macy’s, and so appreciative of Macy’s customers for their support of the March of Dimes through ‘Shop For A Cause’,” says Sandra Hijikata, chief revenue officer and senior vice president of the March of Dimes. “On behalf of our staff and volunteers nationwide, thank you to Macy’s, a company that is making a difference in the lives of families touched by the March of Dimes every day.”

"Macy's continues to be inspired to give back and proud to offer our customers an easy way to make a positive difference in the March of Dimes mission for stronger, healthier babies in communities across the country," said Martine Reardon, Macy's chief marketing officer.

The March of Dimes was the exclusive national beneficiary of in-store and online savings pass sales for Macy’s “Shop for A Cause” in 2013. For more information about “Shop For A Cause,” visit macys.com/sfac.

In 2013, the March of Dimes celebrates its 75th Anniversary and its ongoing work to help babies get a healthy start in life.  Early research led to the Salk and Sabin polio vaccines that all babies still receive.  Other breakthroughs include new treatments for premature infants and children with birth defects. About 4 million babies are born each year in the United States, and all have benefitted from March of Dimes lifesaving research and education.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.

About March of Dimes
The March of Dimes is the leading non-profit organization for pregnancy and baby health. With chapters nationwide and its premiere event, March for Babies©, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality.

For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. To participate in our annual signature fundraising event, visit marchforbabies.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

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