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New March of Dimes Cause-Marketing Campaign, “Imbornto” To Be Featured At Marketing to Moms Conference

, Thursday, August 16, 2012

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Todd P. Dezen, (914) 997-4608, tdezen@marchofdimes.com
Elizabeth Lynch, (914) 997-4286, elynch@marchofdimes.com

Support March of Dimes Work to Give Babies a Healthy Start in Life

WHITE PLAINS, N.Y., August 16, 2012 – M2Moms®, the premier national marketing conference that helps businesses connect with moms, is supporting the March of Dimes work to give all babies a healthy start in life.

The March of Dimes, the leading nonprofit organization for pregnancy and baby health, has been named the official nonprofit of the 8th Annual M2Moms® … The Marketing to Moms Conference and will receive a donation for every conference registration.

During the two-day national marketing conference held October 22-24 at the Chicago Cultural Center, the March of Dimes and several campaign partners will host a panel discussion about the 2012 launch of its new cause-marketing campaign. Called “imbornto,” the campaign is built around the hopes, dreams and aspirations that we have for our babies and ourselves and sends the message that every baby is born to do something great. Four million babies are born in the United States each year, and March of Dimes helps each and every one through research, education, vaccines and breakthroughs.

“The M2Moms® conference is a great opportunity for the March of Dimes to reach businesses that reach moms, the critical decision makers for most families,” said Chad Royal-Pascoe, vice president of National Strategic Alliances & Cause Marketing for the March of Dimes. “Through imbornto, our new national cause-marketing campaign, the March of Dimes has become the official sponsor of Mother’s Day and Father’s Day and I know that many companies will want to get involved once they learn how well it has worked for our partners.”

The conference brings together marketers, brand managers and agencies to learn how to connect with moms. It provides the attendees with research, trends, facts and news. Attendees use case studies to develop creative strategies, resources and techniques to help them build market share with moms.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.

For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. To participate in our annual signature fundraising event, visit marchforbabies.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

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Research breakthroughs

March of Dimes funded research is saving the lives of thousands of babies each year.