Empire State Building Lights Purple for World Prematurity Day

The Empire State Building design is a trademarked image and used with permission by ESBC.
Photo by Karl Wint Photography

NEW YORK, NOV. 17, 2011 -- The Empire State Building towers will light purple this evening in honor of the first-ever World Prematurity Day. Organizations in Europe, Africa and Australia join March of Dimes to raise awareness and to call on governments worldwide to reduce death and disability caused by premature birth. An estimated 13 million babies are born early every year around the globe, including more than half a million in the United States. People everywhere can show their support for global prematurity prevention efforts by going to facebook.com/WorldPrematurityDay and changing their Facebook status to reflect a prematurity awareness message.Special thanks to the Empire State Building for supporting World Prematurity Day.

March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information visit www.marchofdimes.com or www.nacersano.org. Find us on Facebook and follow us on Twitter.

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©2013 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue Code section 501(c)(3).