Macy’s Hosts Eighth Annual “Shop For A Cause” On Saturday, August 24 And Customers Save Storewide

Todd P. Dezen, (914) 997-4608, tdezen@marchofdimes.com  
Elizabeth Lynch, (914) 997-4286, elynch@marchofdimes.com

Macy’s offers customers a one-day 25 percent discount with a $5 donation to March of Dimes

White Plains, NY – (August 19, 2013) - Macy’s invites customers to participate in its eighth annual national Shop For A Cause charity event on Aug. 24, 2013. Macy’s “Shop For A Cause” is a unique, one-day-only shopping event, created to support the fundraising efforts of local charities, which has helped raise more than $45 million since 2006. In addition to thousands of local charities selling savings passes across the country, Macy’s has designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of “Shop For A Cause” savings passes in Macy’s stores and on macys.com.

By purchasing $5 “Shop For A Cause” savings pass, customers will be supporting their favorite causes and will receive 25 percent off on regular, sale and clearance merchandise, as well as 10 percent off electrics, electronics, watches, furniture, mattresses and area rugs in the store all day Saturday, Aug. 24. Customers also are eligible to win a $500 gift card. (See savings pass for discount exclusions and restrictions. No purchase necessary to participate in sweepstakes. Official rules and alternate means of entry for sweepstakes are available at all Macy’s locations.)

Each participating nonprofit organization will keep 100 percent of every savings pass it sells. For a list of all organizations, please visit macys.com/sfac.

“Over the past eight years, Macy’s annual Shop For A Cause event has raised more than $45 million for local and national charities, providing our associates and customers an opportunity to give back to those organizations that touch their hearts and lives each and every day,” said Martine Reardon, Macy’s chief marketing officer. “We are honored to partner with March of Dimes as our national in-store beneficiary to offer our customers an easy and convenient way to make a positive difference in the lives of others, while enjoying great savings at Macy’s.”

New this year, Macy’s is partnering with the March of Dimes mobile-giving partners Mobile Commons and the BBB Mobile Giving Foundation to allow customers to purchase savings passes conveniently using their smart phones, while receiving the same great Macy’s deal. Customers who choose to participate will receive a $5 charge on their phone bill by their wireless provider. Each wireless provider will collect this charge and submit to the Mobile Giving Foundation, which will then transfer all contributions to the March of Dimes. Customers can also shop online at macys.com, as passes purchased there on Aug. 24 will also benefit the March of Dimes.

“It’s so important to our mission to help moms and babies to have Macy’s, a leading retailer, support our efforts,” said Sandra Hijikata, chief revenue officer for the March of Dimes. “Shop For A Cause demonstrates Macy’s corporate responsibility and support for communities, volunteers, and families across the country.”

March of Dimes is the leading non-profit organization for pregnancy and baby health, working to improve the health of babies by preventing birth defects, premature birth and infant mortality. By purchasing a shopping pass in store or online at macys.com on Aug. 24, customers can support the work of the March of Dimes while enjoying a day of spectacular discounts, entertainment and special events at Macy’s.

For more information about Macy’s Shop For A Cause, visit macys.com/sfac.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.

About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.

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©2013 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue Code section 501(c)(3).