United Auto Workers (UAW)
Since 2005, the UAW, one of the largest and most diverse unions in North America, has partnered with the Big Three Automakers — Ford Motor Company, Chrysler, and GM — in a coordinated fundraising effort to support March for Babies. Endorsed by UAW President Bob King, along with top management from the automakers, this partnership has resulted in millions raised for America's babies. Union liaisons, along with representatives from management, hold key positions on March of Dimes committees and boards across the country. In addition, campaign leaders seek ways to expand their team by engaging auto dealerships and industry vendors.
Most common questions
How does March of Dimes do as a brand?
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
- March of Dimes is #1 recognized major health charity by moms
- March of Dimes is the #2 recognized major health charity by women
SOURCE: Gallup, 2008 and 2009
What standards does the March of Dimes go by?
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability.
What's required to be a partner or sponsor?
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.