Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of their customers. March of Dimes and Macy’s have a long history, when employees started walking in March for Babies some 15 years ago – a tradition that continues today. For the past three years, the March of Dimes has been the exclusive, national in-store beneficiary of Macy’s annual Shop For A Cause program resulting in nearly $9.2 million raised. This unique one-day-only shopping event was created by Macy’s to support local and national charities’ fundraising efforts, which has helped raise more than $48 million for charitable organizations across the country since 2006.
Most common questions
How does March of Dimes do as a brand?
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
- March of Dimes is #1 recognized major health charity by moms
- March of Dimes is the #2 recognized major health charity by women
SOURCE: Gallup, 2008 and 2009
What standards does the March of Dimes go by?
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability
What's required to be a partner or sponsor?
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.