Since 1988, Mud Pie has designed thoughtful giftware and distributed it through independent and premier department stores. The company, based in Stone Mountain, Ga., continues to be a leader in the gift, baby, and women’s accessories sectors of the giftware and home accents market. Mud Pie and the March of Dimes stand strong in the effort to ensure healthy first steps for all babies. As a partner of the imbornto® campaign in 2013, Mud Pie is proud to support the March of Dimes with a 10¢ donation from every pair of socks sold, and a minimum contribution of $100,000.
Most common questions
How does March of Dimes do as a brand?
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
- March of Dimes is #1 recognized major health charity by moms
- March of Dimes is the #2 recognized major health charity by women
SOURCE: Gallup, 2008 and 2009
What standards does the March of Dimes go by?
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability.
What's required to be a partner or sponsor?
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.