National March for Babies sponsor Famous Footwear is a pacesetter in the specialty retailer category. Their highly successful in-store, customer donation campaigns in the spring and fall (conducted in all Famous Footwear and Naturalizer stores) raise more than $1.25 million each year, with employees behind every dollar raised. Famous also collaborates with Dr. Scholl’s as the “Official Shoe Sponsor of March for Babies,” offering a collection of shoes benefiting March of Dimes that are available exclusively at Famous Footwear stores and online at famous.com. And, this Mother’s Day through Father’s Day, Famous Footwear, together with Crocs, is supporting the March of Dimes imbornto® campaign via a donation to March of Dimes for every pair of Crocs sold in store or online. Famous Footwear’s parent company, Brown Shoe Company, engages headquarter’s employees through participation and support of March for Babies, too. Since 1997, Famous Footwear customers and associates have contributed more than $12 million.
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
SOURCE: Gallup, 2008 and 2009
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.