First Response

A brand of Church & Dwight Co., Inc., First Response is the market leader in home pregnancy testing. Their national partnership aims to reach women of childbearing age and promote the importance of early pregnancy detection and prenatal care. Joint messaging, which is woven into tagged advertising, on-pack branding, literature/product displays and in-store promotion, focuses on informing women that the sooner they know they are pregnant, the sooner they can start giving their babies a healthy start.

 

Most common questions

How does March of Dimes do as a brand?

March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.

  • March of Dimes is #1 recognized major health charity by moms
  • March of Dimes is the #2 recognized major health charity by women

SOURCE: Gallup, 2008 and 2009

What standards does the March of Dimes go by?

March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability

What's required to be a partner or sponsor?

All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.

©2013 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue Code section 501(c)(3).