A brand of Church & Dwight Co., Inc., First Response is the market leader in home pregnancy testing. Their national partnership aims to reach women of childbearing age and promote the importance of early pregnancy detection and prenatal care. Joint messaging, which is woven into tagged advertising, on-pack branding, literature/product displays and in-store promotion, focuses on informing women that the sooner they know they are pregnant, the sooner they can start giving their babies a healthy start.
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
SOURCE: Gallup, 2008 and 2009
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.