Martha Stewart Living Omnimedia’s media offerings include award-winning magazines, innovative websites, digital apps, radio and books, all helmed or inspired by Martha Stewart. Just as March of Dimes inspires and supports families, MSLO’s portfolio of properties elevates the meaningful moments of life, love and family. In 2013, MSLO brings this inspiration to the March of Dimes imbornto® campaign as its lead media partner. MSLO has committed through a custom digital program to support the March of Dimes with a $1,000,000 donation.
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
SOURCE: Gallup, 2008 and 2009
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability.
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.