Procter & Gamble's Pampers brand, the leading diaper brand in the world, supports the March of Dimes through the online “Gifts to Grow” program. Pampers Childbirth Education curriculum includes information from the March of Dimes on having a healthy, full-term pregnancy. Childbirth educators throughout the United States use the Pampers curriculum in their childbirth classes, reaching women in approximately their 6th month of pregnancy.
March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.
SOURCE: Gallup, 2008 and 2009
March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability.
All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.