From bakers to bikers to nurses and more

March of Dimes has a diverse portfolio of events and programs for companies to support. If you're interested in food, travel and wine, there's Signature Chefs Auction. Feel like honoring a nurse for extraordinary service? Submit to our Nurse of the Year events. If you like hitting the road on a motorcycle, join Bikers for Babies.
March of Dimes has excelled at research and programs since it began in 1938. Many companies have supported our efforts defeating polio, educating about folic acid and birth defects, providing basic maternal and infant health information and ending premature birth. Many companies have joined our efforts helping families through NICU Family Support, helping women learn through Centering Pregnancy or have helped fund one of the other key initiatives that the organization undertakes each year.

We thank them all for their commitment to bringing about stronger, healthier babies.

Most common questions

How does March of Dimes do as a brand?

March of Dimes is a premier nonprofit brand and a very strong nonprofit partner. The organization has a track record of achieving marketing and business objectives with its clients through its diverse portfolio of events and programs.

  • March of Dimes is #1 recognized major health charity by moms
  • March of Dimes is the #2 recognized major health charity by women

SOURCE: Gallup, 2008 and 2009

What standards does the March of Dimes go by?

March of Dimes strongly adheres to the standards of the National Health Council and the Better Business Bureau’s Standards for Charity Accountability.

What's required to be a partner or sponsor?

All partnerships and sponsorships do require a letter of agreement (contract) before an affiliation or promotion is granted. A fact sheet is provided for reference and the Strategic Partnership Questionnaire is the first step in working together for stronger, healthier babies as a Partner or Sponsor.

Destination Maternity Corporation

Destination Maternity (incorporating A Pea in the Pod®, Motherhood Maternity® and Destination Maternity® stores) is the largest maternity retailer in the United States, and a national sponsor of the March of Dimes Prematurity Campaign. The company is committed to providing information for their customers to better understand the risk of premature birth and steps women can take to ensure a healthy pregnancy. All their stores conduct an in-store donation campaign in the spring and fall, and many offer multiple year-round giving programs with a portion of the proceeds benefiting the March of Dimes, including the opportunity to purchase a co-branded bracelet.  In addition, first-time customers in Destination Maternity stores receive gift bags with a bilingual March of Dimes Pregnancy & Newborn Health Education Center brochure, providing instructions on how to access information on pregnancy topics.


Johnson & Johnson

Johnson & Johnson is partnering with the March of Dimes in conducting the signature program Healthy Babies are Worth the Wait® Community Program, a demonstration project among the March of Dimes, the University of Medicine and Dentistry of New Jersey, Newark Beth Israel Medical Center, Newark Community Health Centers and the New Jersey Department of Health and Senior Services to reduce the rate of preventable preterm births and racial and ethnic disparities in preterm birth in Newark. Previously, Johnson & Johnson partnered with the March of Dimes in the HBWW pilot initiative in Kentucky, implemented in collaboration with the Kentucky Department for Public Health. Johnson & Johnson was also a founding member of the Prematurity Campaign.



Philips and March of Dimes are working together to support families whose babies are admitted to a Newborn intensive care units (NICU). The Power of Touch campaign, which is supported by Philips Mother & Child Care and the Philips Cares organization, will complement the services provided to NICU families through the March of Dimes NICU Family Support program. In addition, Philips employees will make a meaningful difference in their communities by volunteering for the March of Dimes at Power of Touch events as well as local March of Dimes events.

©2013 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue Code section 501(c)(3).