United Auto Workers (UAW)
Since 2005, the UAW, one of the largest and most diverse unions in North America, has partnered with the Big Three Automakers — Ford Motor Company, Fiat Chrysler Automobiles, and GM — in a coordinated fundraising effort to support March for Babies. Endorsed by UAW President Bob King, along with top management from the automakers, this partnership has resulted in millions raised for America's babies. Union liaisons, along with representatives from management, hold key positions on March of Dimes committees and boards across the country. In addition, campaign leaders seek ways to expand their team by engaging auto dealerships and industry vendors.