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Helping Moms and Babies for Mother's Day
Kmart Encourages Customers to Support the March of Dimes in Honor of Mom
WHITE PLAINS, NY, May 6, 2002—What better way to make "Mom" happy this Mother's Day than through a generous donation to the March of Dimes in her name at the Kmart bookmark/sneaker promotion now under way at Kmart stores across the country?
Thousands of Kmart customers and associates have already joined in the fight to save babies, donating their time and dollars to participate in the annual Kmart fund raiser. As the top WalkAmerica team in the nation, Kmart associates and customers have raised more than $33 million for the March of Dimes in the past 17 years.
“Kmart is a very strong supporter of the March of Dimes, both through associate and customer participation,” said James B. Adamson, Chairman and C.E.O., Kmart Corporation. “We really endorse the March of Dimes approach in that contributions raised support the communities where they are donated."
At Kmart stores nationwide, the bookmarks and sneakers will be available for $1 through Mother’s Day, May 12. One hundred percent of the dollars raised through the bookmark/sneaker promotion and other in-store fund-raisers will be donated to the March of Dimes.
Kmart Corporation is a $37 billion company that serves America with more than 2,100 Kmart and Kmart SuperCenter retail outlets and through its e-commerce shopping site, www.kmart.com.
The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education and advocacy to save babies. For more information, visit the March of Dimes Web site at www.marchofdimes.com, its Spanish Web site at www.nacersano.org, or call 1-888-MODIMES.
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