WHITE PLAINS, N.Y., Sept. 5, 2001 – The March of Dimes Birth Defects Foundation announced today that it has hired Porter Novelli to work closely with the Foundation in its new national health campaign, to be launched in 2003.
The multi-year effort will be led by Porter Novelli’s Washington DC office and will focus on public awareness and education.
"Porter Novelli has 25 years of experience leading effective national public health campaigns on topics ranging from high blood pressure to tobacco prevention. We believe the firm is uniquely qualified to guide our new campaign," said Dr. Jennifer L. Howse, president.
The campaign will also extend to African American and Hispanic women and to develop this advertising focus Porter Novelli will team with Muse Cordero Chen & Partners, a multi-cultural advertising agency with more than a decade of experience in health and social marketing initiatives.
At Porter Novelli, senior vice president Debbie Lurie and account supervisor Colleen Ryan will provide day to day management as Porter Novelli’s social marketing team carries out the integrated campaign, using in-house research, advertising, and minority outreach groups. Ed Maibach, Ph.D., executive vice president and Porter Novelli’s worldwide director of social marketing, will provide strategic counsel.
The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies.
