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Prematurity Campaign


  • In the United States, 1 in 9 babies is born prematurely.
  • Worldwide, 15 million babies are born too soon each year.
  • We’re working to address the crisis at home and abroad.

The serious problem of premature birth

Every year, nearly half a million babies are born too soon in the United States. Our country’s premature birth rate has risen by 36 percent over the last 25 years. That’s serious cause for concern.

Premature birth costs society more than $26 billion a year and takes a high toll on families. Babies born just a few weeks early are at risk of severe health problems and lifelong disabilities. Premature birth is the number 1 killer of newborns.

The Prematurity Campaign
In 2003, the March of Dimes launched the Prematurity Campaign to address the crisis and help families have full-term, healthy babies. We’re funding lifesaving research and speaking out for legislation that improves care for moms and babies. Worldwide, 15 million babies are born prematurely each year. In 2008, we expanded the campaign globally.

Healthy Babies are Worth the Wait®
Healthy Babies are Worth the Wait® (HBWW) is a comprehensive initiative by the March of Dimes to prevent preventable preterm birth, with a focus on reducing elective deliveries before 39 weeks gestation. HBWW involves an education and awareness campaign, hospital quality improvement and community intervention programs. These strategies are focused on interventions and activities that have the potential to make an immediate, substantial and measurable impact on preterm birth.

Prematurity Awarenss Month
November is Prematurity Awareness Month, when the March of Dimes focuses the nation's attention on premature birth. The awareness month kicks off on November 13, 2012 with the release of the 2012 Premature Birth Report Card. November 17 marks World Prematurity Day, and the March of Dimes and our partner organizations worldwide are asking everyone to help spread the word on the serious problem of preterm birth.