Privacy policy
- The information we collect and how we use it
- The information we share and with whom we share it
- How you may contact us and opt out of our collection and sharing of information
Our privacy policy and your privacy rights
- Privacy Policy Highlights
- Introduction
- The Information We Collect and How We Use It
- Information from Cookies
- Automatic Data Collection and Advertising
- Sharing Your Information with Third Parties
- Disclosing Personal Information in Special Circumstances
- Your Personal Profile
- Ask Our Experts
- E-mail a Friend
- Credit Card Transactions
- March of Dimes Shop to Help and Product Promotions
- Our Data Security Practices
- Children’s Privacy
- Your Privacy Rights Under California Law
- Contact Us/Opt Out
- Changes to Our Privacy Policy
- Privacy Policies for Our Special Sites
The mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes websites provide information and resources for individuals and health care professionals to help women have healthy pregnancies and healthy babies. We also offer opportunities to become involved in our mission and fundraising events and to network and share experiences.
We recognize the importance of protecting your privacy. The purpose of this notice is to explain what information we collect from you when you visit our websites, the way we use this information, the practices and procedures we have put in place to protect your personal information, and the choices you can make regarding our use of your personal information.
This Privacy Policy applies to all of our websites and mobile applications. In addition, specific information pertaining to our Online Fundraising Sites, March for Babies, Bikers for Babies and Jail and Bail, and the Share Your Story, Online Product Catalog, Banding Together, Team Youth, Genetics & Your Practice, Perinatal Nursing Education sites and our Perinatal Quality Improvement Portal is described in detail in separate sections within this policy below.
Please also read our Terms of Use. Your use of the March of Dimes websites constitutes your agreement to the Terms of Use and our Privacy Policies.
Information we collect and how we use it
If you choose to communicate with us online -- create a Personal Profile, register to use any of our educational or information services, participate in any of our online activities, join in our campaign events, make a donation online, request a newsletter, or ask a question of our experts -- we will ask you for certain personal information. The information we collect may include your name, age, gender, postal address, e-mail address, phone number and credit card details.
When you log on through Facebook® to our mobile application, Cinemama, we will collect your email address. In addition, Facebook will provide us with your basic information -- your user ID, your friends’ user IDs, and any public information, including your name, gender and locale. To learn more about the information that Facebook shares with us when you connect with our application, please visit the “Other websites and application” section of the Facebook Data Use Policy here.
The March of Dimes also collects personal information we receive offline when you volunteer, donate or take part in any of our events. Information, such as your name, address, telephone number, e-mail address or age, is collected through offline registration forms, telemarketing appeals and postal appeals.
We may obtain additional information, and also update information we have concerning you, as a result of your subsequent involvement with the March of Dimes as a donor, volunteer, participant in our events or other engagement in our mission.
We may also collect personal information online and offline when you enter one of our contests or sweepstakes.
The March of Dimes also receives names and addresses of potential donors from other companies and organizations.
The March of Dimes uses the information you provide us to register you for various events and continuing education programs and to use certain of our applications, to respond to specific questions you may have, to honor requests for brochures or newsletters and to process payments and donations made online.
This information also is used to contact you about new materials, activities, events and opportunities to volunteer and contribute to local and national programs and research initiatives.
The March of Dimes uses cookies — small text files that a website can place in a visitor’s browser cache — and similar technology (such as Java Script and Web beacons or transparent gifs) to collect data that include your Internet protocol (IP) address, the type of browser and operating system you use, the date and time of your visit, and the amount of any donation you make. We also collect your sign-up information, including the user name that you create when you register for events. We do not save passwords in the cookies.
We use cookies to allow you to stay logged on to our websites, to permit us to recognize repeat visitors, to facilitate your use of the site and to track access to and use of our sites. If you set your browser to reject all cookies, you may not be able to use all the functionality at our websites.
By using cookies, we are able to deliver content that is more relevant to you in light of your interests and location and obtain information that helps us improve the design and functionality of our websites.
Automatic data collection and advertising
We use third parties to provide us data about the use of certain of our websites and mobile applications, including Google Analytics, Flurry and Adobe, and to serve ads on our behalf across the Internet. These third parties may collect information about your visits to certain of our website pages and applications and may use technology such as cookies and Web beacons. The data collected is reported back to us, and we may link this information to personal information we have concerning you.
This information allows us to track which other websites have linked visitors to our site, and what pages of our site are used by and are of interest to those visitors so that we may better advertise our mission, programs and events.
If you would like more information about this practice and to opt out of having information collected by our web analytics companies, please link to Google Analytics, Flurry and Adobe. You may also link to our ad server, Atlas here.
Sharing your personal information with third parties
The March of Dimes may rent to or exchange with third parties the names and postal addresses of donors or volunteers (e.g., Mothers March participants) who have provided us with their name and address offline, as a way of raising funds to support important functions and services. These third parties may include March of Dimes event sponsors and other nonprofit and commercial companies. Such parties are carefully screened and must comply with use policies established by the March of Dimes. If you wish to opt out of our list rental and exchange program, you may email us at Contact us.
The March of Dimes also may provide certain personal information obtained offline, such as a donor’s name, address and giving history, to companies and cooperatives that use that information to help the March of Dimes improve its fundraising efforts. These companies and cooperatives may use this personal information to advise other third parties in their marketing and fundraising campaigns and may share your name and address, but no associated personal information, with those third parties.
Except in limited circumstances (for example, when a March for Babies team captain may have access to certain information you have provided at our Online Fundraising Sites or one of your March for Babies or Bikers for Babies sponsors receives your address to send you her donation), and as described in this Privacy Policy the March of Dimes does not share with third parties the personal information that you have only provided online at our websites, or your e-mail address, without your consent.
Personal information that is maintained in our national database is available to our state chapters.
Please be aware that personal information that you may disclose on message boards, in chat forums and at our other social networking sites may be visible to anyone visiting those sites and may be collected and used by third parties.
Disclosing personal information in special circumstances
The March of Dimes, when required, may disclose personal information in response to subpoenas, court orders or other legal process, to law enforcement agencies for the purpose of investigating any activities that we believe, in good faith, to be unlawful, to service providers who work on our behalf and adhere to our privacy policies, and to any successor in interest as a result of a merger or re-organization or by operation of law.
You may sign up at marchofdimes.com and create a Personal Profile by providing your name, e-mail address, a user name and your ZIP code. We also will ask you to let us know what interests you. We save this information, together with other connections that you may have made with the March of Dimes in the past – such as a donation you may have given -- and any involvement you may have with us in the future.
The March of Dimes will store the password you create for the purpose of responding to you should you forget your password. Only those employees with the responsibility of responding to your request will have access to your password.
When you have set up your Personal Profile, you will be able to use certain applications and services, such as our ovulation indicator. The information you provide to use these services will be deleted at the end of your session unless you specifically request us to save that information for you.
We also use cookies on our sign-up page to collect your IP address and other information that lets us know the date and time of your visit, in what state you are located, how you reached our web page and what pages of our site you have visited.
The information we collect allows us to provide you with content on our websites that is most relevant to you and your interests and to contact you with information about events in your area and opportunities to volunteer, donate or otherwise become engaged in our mission.
Except as described in this Privacy Policy, the information you provide us online when you create your Personal Profile is not shared with a third party without your consent.
Our service, "Ask our experts," allows you to ask questions, including questions that may involve health issues. To submit a question, we ask for your name and e-mail address.
Personal health-related information included in specific questions submitted to “Ask our experts” is used solely to enable March of Dimes professionals to best answer your questions. This information is never shared with any third party.
Records regarding the nature of individual inquiries are used to create aggregate reports for internal use, are accessed only by March of Dimes employees on a "need-to-know" basis, and are purged after one calendar year from the date of inquiry.
Personal information, such as your name and e-mail address (but no health-related information) that you may provide is maintained in our national database. This personal information may be used to contact you about new materials, activities, events and opportunities to donate to our programs and research initiatives.
In order to further our mission and inform you about what you can do to prevent birth defects and have a healthy pregnancy, we offer a feature on our websites that allows you to e-mail the article you are viewing to a friend. This feature requires that you enter your name and e-mail address and the name and e-mail address of the recipient. The March of Dimes stores this information for the sole purpose of sending this one-time e-mail.
Payment information, such as credit card number and expiration date, is submitted to us online when you make a donation, register for our Bikers for Babies event, sponsor a participant in any of our events, purchase materials from our Online Product Catalog or pay for continuing nursing education modules.
The March of Dimes uses PayPal® and Verisign® as third-party intermediaries to process your online donations and payments. Your credit card information is transmitted over a secure connection between your computer and our server using Secure Socket Layer (SSL) encryption and is encrypted when submitted to the credit card processor.
This credit card information is never shared with third parties other than the processor, a consultant employed by the March of Dimes to help identify illegal credit card activity at our websites, and, in the case of the Online Product Catalog, the March of Dimes fulfillment center that is responsible for processing your order. Your credit card information may be stored for verification purposes, for processing recurring donations that you have authorized and for processing returns or back orders.
For information about credit card transactions made through Shop to Help, please see below. You may link here to information about credit card transactions at our Online Product Catalog website.
March of Dimes Shop to Help and product promotions
The March of Dimes Shop to Help promotions are operated on external sites owned by third parties. When you click on a link to purchase products from the March of Dimes Shop to Help, you are leaving marchofdimes.com and entering the site of a third party. Please click on the “Privacy Policy” link at the bottom of the store website to view the privacy policy followed by our third-party providers.
The March of Dimes may receive product sales reports that contain your personal information such as name, quantity ordered, e-mail address and postal address. This information is used for internal reporting and monitoring purposes; it is not distributed outside of the March of Dimes to any other parties. The March of Dimes never receives credit card numbers from third-party sites.
Please follow this link for information concerning privacy at our Online Product Catalog.
The March of Dimes implements physical, electronic and managerial procedures to ensure that your personal information is protected at all times, including encryption, firewalls and password protection. Our servers are housed in an off-site secured co-location facility. All employees are reminded of the importance of protecting the privacy of our donors, website and mobile application users and of adhering to our Privacy Policy.
We may collect personal information such as your child’s name, e-mail address and postal address in order to register him or her in March of Dimes activities such as our annual March for Babies event. Your child’s personal information is subject to all of the terms of this Privacy Policy. Please also see the section of this policy which describes the information we collect at our Team Youth site.
If you do not wish your child to participate in March of Dimes activities, please contact donorservice@marchofdimes.com.
Your privacy rights under California law
California’s "Shine the Light" law regulates the sharing of personal information by a company for direct marketing purposes by requiring a company to notify a consumer of its sharing practices or by providing the consumer the opportunity to opt out of having his or her personal information shared with a third party free of charge. If you wish to opt out of having your information shared with third parties, please email us at contact us.
If you have any questions concerning our Privacy Policy or you wish to correct your personal information you may contact us at:
March of Dimes Foundation
Attn: Privacy Manager
1275 Mamaroneck Avenue
White Plains, NY 10605
E-mail: donorservice@marchofdimes.com
Telephone: 1-888-MODIMES.
If you prefer not to participate in our list rental and exchange program or receive e-mail communications, postal mail or telephone calls from the March of Dimes, please send us an email at Contact us to opt out of participation.
If you have subscribed to any March of Dimes newsletters, you may unsubscribe by following the instructions in the e-mail containing the newsletter.
If you would like to learn more about the web analytics services we use and to opt out, please link to Adobe and Google Analytics.
If you would like to opt out of having information collected by our ad server, please access the Atlas privacy policy.
The March of Dimes also uses the Direct Marketing Association Preference Service to restrict the flow of unwanted communications to individuals. You can add your name to this file and opt out of certain solicitations by visiting the DMA website located at http://www.dmachoice.org.
The March of Dimes reserves the right to change its privacy policies at any time. To better serve you and your concerns about your privacy, we will notify you of any changes to our main privacy policy or to any of the privacy policies associated with any of our other websites by posting a notice prominently on the home page of the respective websites indicating that there has been a change or update to the Privacy Policy.
Effective Date: This privacy policy is effective: June 12, 2012
© 2012 March of Dimes Foundation
Privacy policies for our special sites
Online Fundraising Sites privacy policy
March for Babies®, Bikers for Babies®, Jail and Bail
The March of Dimes uses our Online Fundraising Sites - March for Babies, Bikers for Babies, and Jail and Bail websites to help participants maximize their fundraising efforts.
If you are a participant or team captain, you will be asked to register by providing your first and last name, postal address, e-mail address, telephone number, the name of your fundraising group (if any), and a user name. We store this registration information to allow you to use the tool effectively -- for example, to log on at different times to contact potential sponsors and to keep them informed of the event -- and to allow you and us to keep track of the sponsorships you receive.
If you sponsor someone and make a donation at this site, we will ask you to provide your name, address, telephone number and e-mail address.
We use the information users provide to advise them of new online materials, activities and events and to offer users the opportunity to contribute to local and national programs and research initiatives.
The March of Dimes does not contact those people whose names and postal and e-mail addresses may be stored on a participant’s page as potential sponsors unless they register as volunteers or donate to the March of Dimes.
The March of Dimes will store the password you create for the purpose of responding to you should you forget your password. Only those employees with the responsibility of responding to your request will have access to your password.
If you join a team, your name and the total amount you have raised will be available to the team captain. Your postal address will be made available to those of your sponsors who choose to make their donation by check so that they can send the check to you.
If you make a donation to a team, your name, address and e-mail address will be available to the team captain.
The information you provide when you register or make a donation is maintained in the March of Dimes national database and available to the state chapters.
Except as described in this and our main Privacy Policy, the personal information you provide on the March for Babies, Bikers for Babies, and Jail and Bail websites will not be sold to or exchanged with any third party without your permission.
If you register as a biker in the Bikers for Babies event online or if you sponsor a participant in any of our events, you may be asked to provide credit card information. Information about credit card transactions can be found at this link.
You may contact us by email to correct your personal information and to opt out of receiving communications from the March of Dimes or having information collected by our web analytics companies and ad server.
The Online Fundraising Site Privacy Policy is effective: June 12, 2012.
Share Your Story privacy policy
In order to participate on the Share Your Story website, you will need to create an account by submitting a valid e-mail address and creating a password. Except as described in this privacy policy, the March of Dimes does not share your e-mail address with third parties without your consent.
The March of Dimes uses this information to register you to use this site and may also use it to contact you about new materials, activities, events and opportunities to volunteer and contribute to our mission.
The March of Dimes advises users that personal information posted on Share Your Story is accessible to the public and visible to anyone who visits the site. By posting information on this site, you may receive unsolicited messages from third parties unrelated to the March of Dimes. The March of Dimes monitors its websites, but it remains the responsibility of the site visitor to use his/her best judgment in choosing the information he/she will post.
Any messages or stories shared on this site may be used in other March of Dimes marketing activities. Please also see our Terms of Use regarding the information you share on this website.
For general information as to how the March of Dimes collects and uses personal information, please consult our main Privacy Policy.
You may contact us by email to correct your personal information and to opt out of receiving communications from the March of Dimes.
The Share Your Story Privacy Policy is effective: June 12, 2012.
Online Product Catalog privacy policy
When you use our Online Product Catalog to purchase our publications and professional education materials, you will be asked to provide your first and last name, your personal and/or business address, your company/organization name, if applicable, your telephone number, your e-mail address and your credit card information . This information is used to allow us and our distributor to process and deliver your purchases and to communicate with you concerning your orders.
We will retain your personal contact information, including your credit card information, to allow us to process back orders, returns and refunds and to allow you to place future orders more easily. We will use your e-mail address to send you information about new products, promotions or discounts. You may contact us at any time if you want to opt out of receiving such e-mails.
For general information as to how the March of Dimes collects and uses your information, please consult our main Privacy policy above.
Except as provided in this and our main privacy policy, we will not share your personal information with any third party without your consent.
You may contact us by email to correct your personal information and to opt out of receiving communications from the March of Dimes.
The Online Product Catalog Privacy Policy is effective: June 12, 2012.
Banding Together® privacy policy
When you create a bracelet to memorialize or honor a child, you will be required to submit your first and last name, the child’s first name and the child’s gender. You also may submit the child’s last name, date of birth, city and state and whether the child was full term or born prematurely. The information you provide will be public and accessible to visitors to the site.
When you donate on behalf of a particular child, the March of Dimes receives your name, postal address, e-mail address and credit card information. Your credit card information is securely processed by Verisign® and handled by the March of Dimes in accordance with our credit card practices. Your name may appear as a donor in association with a particular bracelet if you choose to make that information public by checking the appropriate field in the donation form.
For general information as to how the March of Dimes collects and uses personal information, please consult our main Privacy Policy.
Except as described in this and our main privacy policy, the March of Dimes will not sell to or exchange with any third party the personal information you provide on Banding Together.
If you have any questions concerning the Banding Together website, you may contact us at webmaster@marchofdimes.com.
You may contact us by email to correct your personal information and to opt out of receiving communications from the March of Dimes.
The Banding Together Privacy Policy is effective: June 12, 2012
Our Team Youth site is designed to connect teens to the March of Dimes and its mission. Teens signing up to receive the Youth Times online newsletter must provide a first and last name, e-mail address and postal code. In addition to providing the newsletter, we also may use the e-mail address to provide information about March of Dimes programs and events.
The site also features a message board where young adults can exchange information about their experiences with the March of Dimes. A participant is required to provide the March of Dimes with a first and last name and e-mail address and may provide information about his or her involvement in other March of Dimes activities, class year, city, state and postal code.
For general information as to how the March of Dimes collects and uses personal information, please consult our main Privacy Policy.
Except as described in this and our main privacy policy, the March of Dimes does not share the personal information you provide at the Team Youth site or your e-mail address with any third party.
You may contact us by email to correct your personal information and to opt out of receiving communications from the March of Dimes.
The Team Youth Privacy Policy is effective: June 12, 2012.
Genetics & Your Practice® privacy policy
The Genetics & Your Practice site is designed for professionals working in the primary care setting and has separate custom modules for professionals working with preconception/prenatal patients, infants and children, and adolescents and adults. This site allows you to register for courses for which you can receive continuing education credits.
When you register, we will ask you to provide your first and last name, e-mail address and information about your occupation. You also will be required to provide a user name and password in order to create your own personal account and log in and out on the Genetics & Your Practice site.
We use this information to register you at the site, to deliver the course materials, to administer the tests and to provide you with credit for the courses and, if you request it, further information about the March of Dimes and our various services, events and materials.
For general information as to how the March of Dimes collects and uses personal information, please consult our main Privacy Policy.
The information you provide on this site will not be shared with any third party without your permission unless you are applying for professional continuing education credit and except as described in this privacy policy.
By providing your personal information for continuing education credit, you are granting us permission to forward it to the provider, Swedish Medical Center, and any other accrediting organizations that require it. Your personal information will be used to generate your certificate of completion and for aggregate reporting. Information forwarded to the professional education provider or other accrediting authority will be subject to their individual privacy policies.
We use cookies to allow you to personalize the site according to your specifications, to track and record your course progress, and to measure the effectiveness of the content by recording your responses to questions and interactions throughout the site.
In addition, our web server recognizes consumer e-mail addresses and domain names for the purpose of analyzing website access and improving the content of the site. Such information is collected and analyzed in the aggregate for internal use and will not be submitted to third parties without your permission.
Please click on this link for further information about cookies and how the March of Dimes uses cookies at its sites.
If you are seeking Continuing Medical Education (CME) credit, you will be required to complete a pre-test and post-test to gauge your knowledge pre- and post- participation in the case study. You must also complete the case study, a CME evaluation survey and a CME registration form. You do not need to complete these items if you are not seeking to obtain CME credits.
The pre- and post-tests we administer will be evaluated without reference to any personally identifiable information. This information is analyzed for the purpose of compiling aggregate statistics only.
You will not be contacted by us unless you opt to participate in the follow-up evaluation. Results from the evaluations may be published in peer-reviewed journals.
You may correct your personal information in the “My Account” section of the Genetics & Your Practice site.
When you register, you will be asked whether you would like to hear from the March of Dimes regarding issues relevant to Genetics & Your Practice and for news alerts, progress reports and promotions to benefit the March of Dimes. You may opt out of these communications at any time by clicking on “My Account” on the main page of the Genetics & Your Practice site. To communicate with us for any other reason, please contact us at this link.
The Genetics & Your Practice Privacy Policy is effective: June 12, 2012.
Perinatal Nursing Education privacy policy
The Perinatal Nursing Education site is designed to provide continuing education for perinatal nurses. This site allows you to register for materials for which you can receive continuing education credits.
When you register, we will ask you to provide your first and last name, postal address, e-mail address and information about your occupation. You also will be required to provide a user name and password in order to create your own personal account and log in and out on the Perinatal Nursing Education site.
We use this information to register you at the site, to deliver the course materials, to administer the tests, to generate your certificate of completion and for aggregate reporting. If you request it, we will send you further information about the March of Dimes and our various services, events and materials.
For general information as to how the March of Dimes collects and uses personal information, please consult our main Privacy Policy.
If you use a token code purchased by someone else, that person will have access to the following information: whether you used the code, your e-mail address, and whether you passed or failed the continuing education test. Otherwise, except as described in this and our main privacy policy, your personal information will not be shared with any third party without your permission.
You may choose to opt in or opt out of the evaluation of the Perinatal Nursing Education site pre-tests and post-tests. Pre-test and post-tests gauge your knowledge prior to and after participation in the module. The March of Dimes does not link information obtained from the pre- and post-tests to personal information, and this information is analyzed for the purpose of compiling aggregate statistics only.
We use cookies to allow you to personalize the site according to your specifications, to track and record your course progress, and to measure the effectiveness of the content by recording your responses to questions and interactions throughout the site.
In addition, our Web server recognizes consumer e-mail addresses and domain names for the purpose of analyzing website access and improving the content of the site. Such information is collected and analyzed in the aggregate for internal use and will not be submitted to third parties without your permission.
Please click on this link for further information about cookies and how the March of Dimes uses cookies at its sites.
We use Secure Socket Layer technology for online payments, and your account information is encrypted when submitted for processing and verification. We will collect credit card account information for one-time use only. For questions about this policy, please contact profedu@marchofdimes.com. For further information as to how the March of Dimes processes credit card transactions, please click here.
You may correct your personal information in the “My Account” section of the Perinatal Nursing Education site.
When you register, you will be asked whether you would like to hear from the March of Dimes regarding issues relevant to Perinatal Nursing Education and for news alerts, progress reports and promotions to benefit the March of Dimes. You may opt out of these communications at any time by clicking on “My Account” on the main page of the Perinatal Nursing Education site.
If you would like to communicate with us for any other reason, please contact us at this link.
The Perinatal Nursing Education Privacy Policy is effective: June 12, 2012
Perinatal Quality Improvement Portal (“PQIP”) privacy policy
The March of Dimes Perinatal Quality Improvement Portal (“PQIP”) provides access to materials and tools to support quality improvement initiatives and programs -- such as the 39+ Weeks Quality Improvement Initiative -- to hospitals working collaboratively with the March of Dimes to improve maternal and infant health.
Hospitals participating in any quality improvement initiative provide the March of Dimes with the names of the various team members at the hospital who will have access to the PQIP. Each team member must then register independently with the March of Dimes. This privacy policy covers the registration information submitted by team members.
Information we collect and how we use it
As a team member, you may choose to be approved for access to the PQIP in one of two ways:
- By registering at the PQIP landing page and providing a first and last name, a user name, an email address and a password.
- By using a user name and password that you provided to the March of Dimes when you created a Personal Profile at www.marchofdimes.com or registered for one of our fundraising events, such as March for Babies, Bikers for Babies or Jail and Bail.
As a team member, your personal contact information will be used to contact you to provide or request information concerning the initiative or program.
The March of Dimes will store the password you create at the PQIP for the purpose of responding to you should you forget your password. Only those employees with the responsibility of responding to your request will have access to your password.
Once you have registered at the PQIP website, you may use the same username and password to sign in and create a Personal Profile at www.marchofdimes.com or register for one of our fundraising events. Our Privacy Policy at Your Personal Profile and Online Fundraising Sites explains what personal information we collect and how we use that information when you visit and log on to these sites.
For general information as to how the March of Dimes collects and uses personal information, please consult our Privacy Policy.
When we communicate with you, your personal contact information, such as your email address, may be shared with other team members at hospitals participating in the same initiative or program. Except as provided in this privacy policy, we will not share your personal information with any third party without your consent.
If you contribute to the blog which is set up for your initiative or program at the PQIP, the information you provide, together with your name, username and email address, will be visible to anyone who has access to that blog.
You may contact us by email to correct your personal information and to opt out of receiving communications from the March of Dimes.
The Perinatal Quality Improvement Portal Privacy Policy is effective June 12, 2012.
© 2012 March of Dimes Foundation