Though the target audience is primarily WIC (Women, Infants, and Children) providers and their patients, who have very high rates of smoking compared to the general population of pregnant women in the state(37 percent vs. 16 percent), private providers are also made aware of the program and have access to the training and patient materials.  Initially, a targeted training video was developed through Middle Tennessee State University's Audio/Visual Services, and training was implemented at the regional level.  a new videoconferencing system of training was offered in 2005 to train new employees and provide updates for others.  Currently, American College of Obstetricians and Gynecologists (ACOG) materials are used for training.  Sample training and participant materials are included in this kit including the Tobacco Consultation Record, which forms the basis of patient data collection.  Thi form was developed in consultation with WIC field staff.  Billboards, fliers, and various other means have been used to promote the project.  S.M.A.R.T. Moms also introduces the Smoking Quitline of the National Cancer Institute to all of its participates.

The first three years of the project were funded by the Mission Investment Opportunities Program (MIOP) of the March of Dimes.  The fourth year was funded by the March of Dimes Tennessee Chapter Community Grants Program with significant in-kind support fro MTSU's Center of Health and Human Services and the Tennessee Department of Health.  As of April 2006, the Tennessee Department of Health has fully adopted and will continue the program through its existing operations.